Privacy policy
Last updated: 11 May 2026
This website is primarily intended for customers in the United States. All features and content on this website are optimized for the US market. This website is an informational and product showcase platform. We do not sell products directly through this website. Products displayed on this site are available for purchase through Amazon and other authorized third-party retailers.
This Privacy Policy sets out how we collect, use, store, and disclose your personal information in accordance with applicable US privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and other applicable state privacy laws. It applies when you visit our website, use our Services, or otherwise communicate with us.
G-NiiB US, a trading name of GenieBiome (Therapeutics) Co., Limited (a company incorporated in Hong Kong), operates this website (www.g-niib-us.com), including all related information, content, features, tools, and services, to provide you, the visitor, with an informational and product showcase experience (the "Services"). G-NiiB US is powered by Shopify, which enables us to provide the Services to you.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, storage, and disclosure of your information as described in this Privacy Policy.
PERSONAL INFORMATION WE COLLECT OR PROCESS
When we use the term "personal information", we refer to information that identifies, or can reasonably be linked to, you or another person. Personal information does not include information that is collected anonymously or has been de-identified, so that it cannot identify or reasonably be linked to you.
Depending on how you interact with our Services, and as permitted or required by applicable US laws, we may collect or process the following categories of personal information. The following are examples and may not apply to every user:
Contact details, including your name, phone number, and email address, for example, when you submit a contact form inquiry.
Communications with us, including the information you include in communications with us, for example, when sending a customer support inquiry or signing up for our newsletter.
Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services, pages visited, links clicked (including links to third-party retailers such as Amazon), and referring URLs.
Optional profile information, such as preferences or other details you may choose to provide voluntarily. For example, we may use such information (if provided with your consent) to help improve our services or tailor our offerings in the future.
Please note that since we do not sell products directly through this website, we do not collect payment information, financial account details, billing addresses, or shipping addresses. Any such information required for a purchase will be collected by the third-party retailer (such as Amazon) through which you complete your transaction and will be subject to their own privacy policy.
PERSONAL INFORMATION SOURCES
We may collect personal information from the following sources:
Directly from you, including when you visit or use the Services, communicate with us via our contact form, sign up for our newsletter, or otherwise provide us with your personal information.
Automatically through the Services, including from your device when you use our services or visit our website, and through the use of cookies and similar technologies.
From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties.
HOW WE USE YOUR INFORMATION
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to remember your preferences, to provide you with relevant product information, and to create a customized browsing experience. This may include using your personal information to better tailor and improve the Services.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email (where you have opted in), and to show you online advertisements for products or services on the Services or other websites, including based on your browsing activity on the Services.
Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
COOKIES AND SIMILAR TECHNOLOGIES
Our website uses cookies to enhance your browsing experience, personalize content, and help us understand how our visitors use the site. Cookies are small text files placed on your device that allow websites to remember your preferences and actions over time.
We also use third-party analytics and advertising tools such as Google Tag (for Google Analytics), Google Ads Tag, Meta Pixel (for Facebook and Instagram Ads), Twitter Pixel (also known as the Twitter Website Tag), and TikTok Pixel (for TikTok Ads) to help us analyze website traffic and deliver relevant advertisements across platforms. These technologies may collect data such as your IP address, browser type, device information, pages visited, and interactions with our website.
You may manage your cookie preferences or withdraw your consent at any time via our on-site cookie settings banner.
We use the following types of cookies on our website:
Required cookies — These cookies are essential for the basic functioning of the website, such as maintaining your session and enabling core site features.
Personalization cookies — These help remember your actions and preferences to personalize your next visit.
Marketing cookies — These may be used by our partners, including Shopify and us, to optimize marketing communications and display relevant ads on other platforms.
Analytics cookies — These help us understand how users interact with the website so we can improve site performance and usability.
The cookie banner is provided through Shopify's built-in consent management tools and is configured to meet common compliance standards. Visitors can manage their cookie preferences using the "Cookie preferences" link found on the banner or in the footer of our site.
How to manage or turn off cookies
You may also choose to restrict or block cookies through your browser settings at any time. Each browser provides different options and controls — instructions can typically be found via the browser's Help section. To learn more about cookies and how to manage or delete them, you can visit: www.allaboutcookies.org
Please note that disabling or blocking certain cookies may affect how our website functions or limit your ability to use certain features.
Do Not Track Signals
Some browsers have a "Do Not Track" feature that signals to websites that you do not want your online activities tracked. Our website does not currently respond to "Do Not Track" signals, as there is no uniform standard for how such signals should be interpreted. However, you can manage your tracking preferences through our cookie settings or your browser settings as described above.
HOW WE DISCLOSE PERSONAL INFORMATION
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:
With Shopify, vendors and other third parties who perform services on our behalf (e.g., IT management, data analytics, customer support, cloud storage).
With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Please note that when you click a link on our website to visit a third-party retailer such as Amazon, you will leave our website. Any personal information you provide to Amazon or other third-party retailers is subject to their own privacy policies, and we have no control over or responsibility for their data practices.
RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy.
AMAZON AND THIRD-PARTY RETAILERS
This website contains links to Amazon regional stores (including but not limited to Amazon.com, Amazon.co.uk, and other Amazon marketplaces) and potentially other authorized third-party retailers. These links may include tracking parameters that help us measure website traffic and marketing performance.
When you click a purchase or product link on our website, you will be redirected to the relevant third-party retailer's website. Once you leave our website, any personal information you provide to that third party — including payment details, shipping address, and account information — is governed by their privacy policy, not ours.
We do not receive, access, or store any personal information that you provide to Amazon or other third-party retailers during the purchase process. We may receive aggregated or anonymized data from affiliate programs (such as the number of purchases made or total sales generated through our links), but this data does not identify individual users.
We encourage you to review the privacy policies of Amazon and any other third-party retailer before making a purchase or providing your personal information.
THIRD-PARTY WEBSITES AND LINKS
Our website may contain links to third-party websites (for example, social media platforms or informational resources) which are not operated or controlled by us. Please note that these websites are governed by their own privacy policies, and we do not accept responsibility or liability for their content or handling of your personal information. We encourage you to check the privacy policies of any site you visit.
CHILDREN'S DATA
The Services are not intended to be used by children, and we do not knowingly collect any personal information about individuals under the age of 13 (or under 16 in certain jurisdictions). If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. If we learn that we have collected personal information from a child under the applicable age, we will take steps to delete that information as quickly as possible.
SECURITY AND RETENTION OF YOUR INFORMATION
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
YOUR RIGHTS AND CHOICES
Depending on the state in which you reside, you may have certain rights regarding your personal information under applicable US state privacy laws. These rights may include, subject to certain exceptions and limitations:
Right to Know. You may request that we disclose what personal information we have collected about you, the categories of sources from which it was collected, the purposes for collection, and the categories of third parties with whom we have shared it.
Right to Delete. You may request that we delete the personal information we have collected about you, subject to certain exceptions.
Right to Correct. You may request correction of inaccurate personal information.
Right to Opt-Out of Sale or Sharing. You may opt out of the "sale" or "sharing" of your personal information for targeted advertising purposes. We do not sell your personal information in exchange for monetary consideration. However, certain uses of cookies and similar technologies for targeted advertising may be considered a "sale" or "sharing" under some state privacy laws. You may opt out by adjusting your cookie preferences through our cookie settings banner.
Right to Non-Discrimination. We will not discriminate against you for exercising any of your privacy rights.
You may exercise your rights by contacting us using the contact details provided below. We may need to verify your identity before processing your request. We will respond to your request within the time required by applicable law.
CALIFORNIA PRIVACY RIGHTS
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):
You have the right to request that we disclose to you the categories and specific pieces of personal information we have collected about you over the past 12 months, the categories of sources from which it was collected, the business or commercial purpose for collecting it, and the categories of third parties with whom we shared it.
You have the right to request the deletion of your personal information, subject to certain exceptions.
You have the right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising.
You have the right to limit the use or disclosure of your sensitive personal information, if applicable.
You have the right not to be discriminated against for exercising your CCPA/CPRA rights.
To exercise your California privacy rights, please contact us using the contact details provided below. You may also designate an authorized agent to make a request on your behalf.
In the preceding 12 months, we may have collected the following categories of personal information: identifiers (such as name and email address), internet or electronic network activity information (such as browsing history and interactions with our website), and geolocation data (derived from IP address). We collect this information for the business purposes described in the "How We Use Your Information" section above.
VIRGINIA, COLORADO, CONNECTICUT, AND OTHER STATES' PRIVACY RIGHTS
If you are a resident of Virginia, Colorado, Connecticut, or another US state with applicable consumer privacy legislation, you may have similar rights to access, correct, delete, and opt out of certain processing of your personal information. Please contact us using the contact details below to exercise your rights.
INTERNATIONAL DATA TRANSFERS
We are operated by GenieBiome (Therapeutics) Co., Limited, a company incorporated in Hong Kong. If you are accessing our website from outside Hong Kong, please be aware that your information may be transferred to, stored, and processed in Hong Kong or other jurisdictions where our service providers (including Shopify) operate. By using the Services, you consent to the transfer of your information to these jurisdictions, which may have different data protection laws than your country of residence.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.
HOW TO CONTACT US
If you have any questions about our privacy practices, this Privacy Policy, or if you wish to exercise your rights regarding your personal information, please contact us:
Contact Form: Please use the Contact Us form on our website for the most efficient response.
Email: privacy@g-niib-us.com
Post: GenieBiome (Therapeutics) Co., Limited, 12/F, 208 Johnston Road, Wan Chai, Hong Kong
Social Media: You can also reach out to us via our official social media channels.
GenieBiome (Therapeutics) Co., Limited is responsible for the collection, use, and protection of your personal information as described in this Privacy Policy.
We aim to respond within 1–2 business days.
